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Our Top 5 Virtue Products


US-export Virtue has harnessed a unique, ethically sourced keratin protein and uses it in every one of its haircare products to repair, nourish and give you your healthiest ever hair. If you insist on attention to detail, you’ll love their multitasking treatments. Take a look at our top 5 Virtue products right here.

Virtue Recovery Shampoo

A great way to rebuild your hair and smooth away any signs of damage, Virtue Recovery Shampoo, is an innovative formula. It’s boosted by Alpha Keratin 60ku, a protein which bonds with each strand to fills tears and breaks. You’ll get a fresher look with added vibrancy.

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Virtue Full Shampoo

When your tired hair needs a lift, Virtue’s Full Shampoo is a rejuvenating formula which helps to boost lacklustre locks. To give you a fuller-bodied glossy look, it is enriched with Alpha Keratin 60ku, biotin and hydrolysed quinoa.

Virtue Recovery Conditioner

Bring back silky softness to dry locks with the Virtue Recovery Conditioner. This nourishing treatment is made with plant-sourced ingredients including pea protein and hydrolysed quinoa to keep your hair hydrated even after a blow dry.

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Virtue Full Conditioner

When your hair really needs help, the Virtue Full Conditioner has the nourishing Alpha Keratin 60ku protein, to restore damaged locks. It works to give you more supple hair, and you’ll also enjoy antioxidant protection.

Virtue 6-in-1 Styler

When your hard-to-manage tresses need taming, smooth on the Virtue 6-in-1 Styler, for a softer, more polished result. It has moisture-rich cypress oil along with nourishing vitamin B5, for boosting shine and making smooth looks easier to achieve.

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