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Skinification Of Hair

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The ‘skinification of hair’ is the biggest haircare trend of the moment. But, what exactly does it mean you may be wondering? Put simply, it refers to the increasingly sophisticated formulas and ingredients used in haircare products that have traditionally been used in skincare. The result? Maximum hair health and beautifying benefits. Join us as we investigate the cross-pollination of some of skincare’s most recognisable ingredients and discover why you’ll want to incorporate these new-gen products into your regime now…

Why Are Hero Skincare Ingredients Used In Haircare?

Increased knowledge about the health of the hair, and importantly the scalp, has seen the advancement of ingredient type and quality used in haircare and the emergence of a new sub category of products focusing primarily on scalp health. Historically, scalp care products were designed to rectify issues such as dryness, itchiness or flakiness but now the approach is more holistic. “Growing awareness and understanding of the anatomy of the hair including the scalp and follicle has driven a rise of tailored products using high-quality ingredients that consumers know and trust,” says Nancy Twine, founder of Briogeo. “Women have long understood the benefit of high-quality ingredients in their skincare regimes and have been willing to spend more for that quality. Now they’re starting to understand that what you put on your hair and scalp really matters too,” says Melisse Shaban, CEO and founder of Virtue.

Why Is Scalp Health A Primary Concern For Beautiful Hair?

Like your skin, the scalp has a delicate bacterial balance that needs to be well cared for to function at its best, feel comfortable and keep hair looking healthy. “Scalps deserve the same level of attention and care as your skin so I always recommend that people think of the scalp as an extension of your face,” says Christophe Robin, brand founder of Christophe Robin. “Product build-up is one of the main environmental aggressors that can affect the health of your hair,” says Nancy. “Think how much effort you put into cleansing your skin, keeping it clear of dirt or debris or doing extractions – the same applies to your scalp.” Product build up can lead to clogging of the follicle, which can cause an imbalance in bacteria on the scalp and even hair loss. To prevent it, the next generation of hair and scalp care products are using skincare grade ingredients to nourish, detoxify and restore balance to the scalp, as an essential foundation to healthy hair.

Skincare Ingredients And Their Benefits On Hair

If you want to upgrade your haircare regime, try some of these hero skincare ingredients…

Aloe Vera

“A national treasure, well known for its unrivalled hydrating properties. Packed with over 75 active molecules as well as 20 minerals, 18 amino acids, 12 vitamins and even more nutrients besides, this unique plant delivers unrivalled hydrating properties for the hair fibre just as well as it does for the skin,” says Christophe Robin.

Try: Christophe Robin Hydrating Shampoo with Aloe Vera

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scalp health


“A popular skincare ingredient, clarifying charcoal is known to help rid your scalp of impurities and deeply cleanse. Product build-up is one of the most significant environmental aggressors that can impact the health and appearance of your hair so using a range with charcoal in is a good way to prevent related damage,” says Nancy Twine.

Try: Briogeo Scalp Revival Charcoal + Coconut Oil Micro-exfoliating Shampoo


“Different types of roses have different beneficial effects on both the hair and the skin. Musk rose is slightly astringent and has hydrating and soothing properties, whereas centifolia rose is an antioxidant and helps fortify the hair,” says Christophe Robin.

Try: Christophe Robin Delicate Volumising Shampoo with Rose Extracts


Boabab Seed Oil

“This rich, silky oil acts as an intense emollient for dry and damaged hair. It deeply nourishes and revitalises strands for greater manageability and has been shown to reduce damage from harsh chemicals,” says Melisse Shaban.

Try: Virtue Split End Serum


“As you’d enjoy kale in your favourite smoothie or skincare concoction it also has impressive results on the hair. It’s a rich source of omegas 3,6 and 9 which help to support healthy hair growth,” says Nancy Twine.

Try: Briogeo Be Gentle, Be Kind Apple + Matcha Replenishing Superfood Conditioner

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