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Heela Yang On Intensive Skincare

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While Heela Yang may have only started Sol de Janeiro in 2016, the brand has become a household name – most notably for its iconic Bum Bum Cream. Heela’s passion for fusing Brazilian and Korean approaches to beauty has inspired people across the globe to put a little bit more effort into their bodycare regimens. Following popular demand, the brand has gone from a three-product offering to a fully fledged line-up of mists, glow oils and shampoo and conditioner.

As the brand has grown, Heela has adopted new ways to manage her stress and sleep issues, but her love of beauty products has remained steadfast. Here, she shares her intensive routine…  

heela yang sunday sessions

On The Brazilian And Korean Fusion…

My obsession with beauty is very much ingrained – it’s second nature in both Korean and Brazilian cultures; grandmothers, mothers, sisters, they all sit around talking about beauty together. I used to tell people when we launched that I felt very lucky – neck up I’m K-beauty, neck down I’m B-beauty! 

On Cleansing 70% Of The Time…

I’m Korean by birth but have spent most of my time in New York and most recently in Brazil, and one thing I have found to be very common in both Korean culture and Brazilian culture is the focus on cleansing. With K-beauty there’s a lot of focus on double and triple cleansing which I have been doing since day one, since I can remember. I probably spend 70% of my time cleansing, whether it’s with balms, gels or micellar waters. I live in the middle of Manhattan and I travel a lot, so, you know. When I went to Brazil, I noticed the same thing but they do it with showers; they take at least two showers a day. You can go online and Google and you’ll get stats; 12 showers a week is average there and of course each one comes with a whole bodycare routine.

On A 10-Step Skincare Routine…

I have a 10-year old son who goes to bed at around 9pm so after that I catch up on some news while I’m in the bathroom and I do a head-to-toe beauty regime. I take a quick shower and then I have my 10-step cleansing and skincare routine. I use a lot of products – I guess I’m just a product junkie! I just think that having good products is really joyful and fun. And discovering new products, good quality products and learning about new ingredients and trends, I love that.

heela yang sunday sessions

On Maintaining A Healthy Glow…

The long term goal with my skin is to maintain and stay the way I am and to prevent. I think maintaining a healthy glow and healthy skin in the most natural way possible is key. I’m also a big fan of keeping that natural beauty – I don’t mean natural as in no products, I have a lot of products and spend a lot to look as natural as possible! I’m just very much about healthy glowing skin because skin is just a huge focal point of your overall beauty. After cleansing there’s a lot of different products depending on the day, my mood, my skin. I’ve definitely found that my skin fluctuates with so many things like stress levels, lack of sleep, travel and weather and the monthly female event, and so I do really believe in paying attention to that and not ignoring it.

On Striking The Exfoliation-Moisturisation Balance…

Exfoliating is another big part of my routine. I soak my skin in the bath first and then when I get out I use an exfoliating cloth. I probably have about four different types, so like a cloth, a sponge, just depending on what I need. Sometimes your body needs a little more exfoliation, sometimes it just needs a little smoothing. Exfoliation is huge in Korea and in Brazil. I’m a big believer in exfoliation and moisturisation together, it’s not just one or the other. That’s been a personal philosophy of mine from the very beginning so I make sure I do that. 

heela yang sunday sessions

On Not Forgetting Your Toes…

We had this very funny debate in the office recently about how some women don’t wash their feet and their toes – that’s just an example of how obsessive we can be about cleanliness! I literally cleanse moisturise from head-to-toe. In fact, one of the very first products we launched in addition to Bum Bum Cream was a foot cream because us Koreans and Brazilians have to have really moisturised heels, feet and toes. But again, if you don’t exfoliate enough and are just moisturising on top then you aren’t removing any of the dead skin on the surface. 

On Fuss-Free Haircare Routines…

I’m not a big hair styling person and I don’t even have it cut often or coloured, but I do really appreciate healthy, strong, bouncy hair with no split ends. I wash it probably every other day. My hair tends to be quite fine so I make sure I use a volumising spray or mousse in my routine.

heela yang sunday sessions

On Bedtime Beauty…

I have loads of products next to my bed, a foot cream and our hand cream too. I also use an oil-balm that a friend gave me on certain dry spots but I often use our Brazilian Kiss Lip Butter, which is cupuaçu butter, all over my cuticles and on my lips. Actually I put it all over my lips and outside around the line too because that’s super important. I also have a facial mist there too which I’ll spritz over my face right before I go to bed. I use ear plugs sometimes, it’s not very sexy but it depends on my husband and if he’s snoring! 

On The Benefits Of Meditation…

Since I started Sol de Janeiro four years ago I’ve had a lot of trouble sleeping at night, my mind just keeps racing. That’s why I started the mediation about two years ago. It’s done wonders, I’m the biggest advocate of it. Before that I tried everything, but now I barely need to take anything. For almost two years now I’ve been doing transcendental meditation. When I wake up every morning at 6am I go straight into meditation. I have a couch in my bedroom where I move to in the dark, and then I sit there and meditate until 6.30am. After I’ve done it, I feel – it’s more than just feeling rested – I feel reenergised, it’s incredible. In the evenings I’ll meditate again. I’m a huge believer in the mind/body connection, your skin really glows if you focus on the internal as well. 

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