Statement eye makeup ruled the runway for spring/summer 2017. Although eyes were bright and bold in a rainbow of colours, it was blue that stole the show. Stand-out looks came from Victoria Beckham and Giorgio Armani where flashes of cobalt blue looked fresh and modern applied across the lids in bold blocks of opaque colour.
To tweak the trend to suit you, Space NK Pro Artist Grace Revington has some advice. “It’s essential to prep lids with a primer. This will anchor the colour and allow it to pop – try Laura Mericer’s Eye Basics. Next apply By Terry’s Stylo Blackstar in Midnight Ombre all the way across the eyes, using fingers to blend and smudge. This deep navy tone is universally flattering and makes the look more wearable. The lightweight, creamy texture glides on easily and won’t crease or fade.”
Wear It Your Way
“There are lots of tricks you can do for a more subtle take on the trend” explains Grace. “Use a neutral shade, such as a taupe or brown, in the crease of the lid to tone down the intensity of the blue. Or, instead of using blue shadow all over the eye, push a soft navy pencil into the upper lash line to define the lashes. A sapphire eye flick makes an interesting alternative to black, and is perfect for an elegant evening look. Blue mascara, even just on the lower lashes, will make eyes pop and give a bright eye effect without being too showy.”
With the focus on the eye, it’s important to keep everything else soft. Although it may sound garish, blue and orange are a perfect match; try applying a light wash of coral to cheeks and a sheer coral gloss to lips to complement the effect of bright blue.
Eye Dos and Don’ts
Do use two brushes: one to apply shadow to the eye and one to blend. That way, you can tell how much product you have to work with.
Do spritz eyeshadow palettes with water to make the pigments pop.
Don’t forget to clean up any fall-out on the skin. Try doing your eye makeup before your complexion so you can tidy up with your foundation or concealer.
Backstage photography: Matt Lever