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Wearing Pink


Pink: it’s a colour with such overtly feminine overtones that it can be a bit daunting to wear. If recent catwalks are anything to go by though, it’s time we embraced the shade in all its candy chromatic glory, because it’s most definitely here to stay. Read on to discover not only how to make pink wearable for you, but how it can give your makeup bag an overhaul in the process…

Lip Service

Lip products can offer myriad ways to tap into the trend thanks to the vast amount of shades, finishes and textures on offer. While a tinted lip balm or non-sticky gloss offers a sheer wash of easy colour, go for it and commit to the trend by plumping for a lipstick – just one swipe of bold block colour can perk up a lacklustre complexion in an instant. Before you get too nervous, the shade you pick doesn’t have to be ultra vibrant and bright; there’s a pink for everyone. Darker skin tones suit blue-toned pinks and fuchsias while olive skin tones look gorgeous with purple-hued pinks. Paler skins meanwhile should try something a little warmer and opt for a pink with a fleshy, nude undertone.

Wondering how to work pink lips with the rest of your makeup? Easy – simply combine with fresh, glossy skin for an easy everyday look or with soft smoky eyes if you’re after some night-time drama. If opting for hot pink lips, Rodin’s Luxury Lipstick in Winks is a shocking Barbie-girl pink and looks great with a glowing complexion and a slick of black liquid liner. If you prefer a matte finish, opt for one of the new NARS Powermatte Lip Pigments. Our favourite is Get Up Stand Up, a beautifully bold fuchsia. To apply, layer over a slick of nourishing balm and invest in a lip liner to set the look for longer. Use all over to lock in the colour and afterwards around the lip edge to fill in any gaps.

The Eyes Have It

“Pink looks great on the eyes as a wash of colour,” says Anna Priadka, Global Makeup Artist at NARS. Having doubts? Hear us out, because not only can it look incredibly modern and striking, it’s also equally as flattering as a pink lip. Best of all it’s versatile and works just as well for both day and night time wear. For an easy day-time look opt for a pale, nude-toned pink and think of it as a flattering way to add subtle highlight to your lids. We love the softly pearlised candy pink of Nars Dual Intensity Eyeshadow in Andromeda, and although Kevyn Aucoin’s Powder Blush in Shadore might be designed for cheeks we think it’s one of the most flattering shades for lids that we’ve tried. Blend out all over the lids before blending in a line of deeper pink to contour and add natural definition to the crease. Need inspiration? Look to Oscar De La Renta’s AW17 show, which saw models sport vibrant pink lids with little other makeup on the face.

To amp it up for the evening look to La Perla’s AW17 show, where eyes were smudged and smoky with pink and purple tones. For a quick take on the trend stick to foolproof creamy products such as Laura Mercier Caviar Stick in Amethyst or By Terry Ombre Blackstar in Frozen Quartz. Apply all over the lid before applying a deeper shade like By Terry Ombre Blackstar Misty Rock to the crease and outer corners. Use a fluffy eyeshadow brush to blend and finish with several layers of inky mascara.

Cheek to cheek

Seeing as many of us already wear pink on our cheeks, a flush of colour is the least intimidating option for beginners, and it’s a great way to show off the shade to its full potential. “A pop of pink on the cheeks is one of the best remedies for dull and tired skin,” notes Anna. Formula-wise, powder blushers offer a soft and subtle – yet buildable — flushed effect in the winter, helping to keep skin looking fresh and glossy even when you’re feeling far from it.

We love the brilliantly versatile RMS Lip to Cheeks, which, as the name suggests, can also be used for a pop of colour on the lips. Simply tap the product on to the apples of your cheeks to help it melt it into skin and keep blending until the colour looks natural. Fair skin tend to suit baby pink sheer shades while mauve-based pinks suit darker skins – one of Anna’s favourites is NARS’ Blush powder in the hue Mata Hari.

Nail it

An easy option if you’d rather keep it subtle, pink nails are a simple way to rock the trend from home with minimal effort; they’re also a great way to feel more put together and can help you feel sophisticated and chic in the office in a flash. Nails Inc NailKale in Westbourne Park Road is a suits-all shade but for something a little bolder, try glossy Nails Inc Regents Park Nailkale on your fingers and toes. Just don’t forget the top coat for added longevity.

Alternatively, in the run up to Christmas, add a little sparkle to your fingertips with a glittery polish like Smith & Cult’s iconic Gay Ponies Dancing In The Snow. Concerned about feeling too girly with pink fingertips? Offset the feminine connotations by adjusting your chosen shape; keep nails short and groomed rather than long and fussy.

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