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Behind the Brand:Chantecaille

lip veil collection

Many of us like to know that the beauty brands we love, in turn, love our planet and all the creatures who call it home. Chantecaille is perhaps the most planet-conscious and philanthropic beauty brand there is. Read on to discover more about how their makeup is a force for good…

The creator of the brand, Sylvie Chantecaille, is legendary in the beauty industry. Raised in Paris, Sylvie exudes that elusive French je ne sais quoi when it comes to beauty. Her first foray into the industry came in the late 70s – with friend Diane von Furstenberg – after a move to Manhattan to be with her husband Olivier Chantecaille. Her family-run cosmetics company – Chantecaille – launched in 1997 and it remains a family affair to this day, with her daughter Olivia in the role of Creative Director, her other daughter Alex acting as Vice President of Sales and Promotions, and her son Philippe, Director of Media Production. Meanwhile, her husband Olivier serves as Chief Financial Officer.

What Does The Brand Stand For?

Chantecaille is renowned for its use of botanicals and calming rose water, which is present in every product they sell. The skincare is simple but oh-so-effective while the makeup does what great makeup should, enhances natural beauty without covering it up. It’s a winning formula.

But, there’s so much more to Chantecaille than great skincare and covetable makeup palettes. Ever since Chantecaille’s inception its charitable causes have been at the top of their priority list. Not content to only provide women around the globe with confidence boosting beauty products, it is important to both Sylvie and her family that Chantecaille supports causes that truly have an impact on our world.

It hopefully goes without saying that the brand has always been, and will always be, a cruelty-free brand but their philanthropic credentials go much further than that. The Chantecaille family is passionate about nature and animal welfare, and so each season aligns its products with a worthwhile cause that’s in desperate need of both income and publicity.

Worthy Causes

Over the past two decades, Chantecaille has financially supported various worthy causes through sales of products. In the past, the sales of a beautiful silver and grey palette supported efforts to safeguard the Blue Whale which are hunted and killed in huge numbers, while a shimmering powder quad with a rose-toned blush and peachy highlight directly supported American wild horses by working to preserve the very land they lived on. Another standout palette supported efforts to save wild tigers and prevent them from being hunted for their body parts. More recently, the Chantecaille Save The Forest Eye Palette – a shimmering eye shadow quad featuring a trio of eye enhancing khakis and a silky nude – has supported The Rainforest Alliance who are committed to preserving our endangered forests and maintaining the natural habitat of gorillas.

Where To Next?

With its 2018 Lip Veil collection Chantecaille is once again partnering with a cause that deserves both our time and money. Available in 12 shades ranging from a subtle mocha through to a punchy coral, Lip Veil is enriched with Fairwild Standard-certified organic Baobab oil, ethically harvested from Zimbabwe’s 2,000 year old Baobab trees. The formula also boasts mango butter and argan oil so it’s smoothing, soothing and comfortable to wear.

As for the cause: this is the first collection created by Chantecaille that exclusively supports a conservation project. Each sale will directly support Space For Giants, a non-profit organization committed to preserving the migratory paths of elephants in Africa. These majestic creatures are vulnerable to poachers and humans who are encroaching into their land. “Every 25-minutes an elephant in Africa is shot,” says Sylvie. “That statistic is deeply distressing, and I’m thrilled with Dr Graham’s [founder of Space For Giants] commitment to secure half of Africa’s remaining 380,000 elephants by 2020.” The road will not be an easy one but financial support to conserve the elephant’s land and strengthen legal policy on poaching is a good step in the right direction.

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