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Finding Your Foundation Match

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Good foundation is a total game-changer but the journey to finding the right one to suit you can be a little overwhelming. There are so many different aspects to consider from the level of coverage you want to the right finish and the best application tricks. If you’re looking to meet your match, keep scrolling to discover our expert tips and tricks, plus our favourite products to get you there…

How To Match Your Shade

To find your perfect shade, test the foundations you are considering on your skin in natural daylight. For the best results pick three shades that are closest to your natural skin tone and swipe them onto your cheek towards the centre of your face, which is the area you’ll need the most coverage. The shade that blends in most seamlessly is the shade for you.

Is Foundation Primer Necessary?

While a foundation primer isn’t an essential, it does have two key benefits, which includes improving the finish of your foundation, helping to smooth and even out tone as well as increasing longevity. The next-generation of primers come with multiple skincare benefits too. Take Cover FX’s new primer collection; there’s the long-lasting Gripping Primer, the skin-smoothing Water Cloud Primer and the hydrating Dewy Skin Primer each providing a unique finish. When choosing yours, consider your skincare needs – if you’re prone to a 4 o’clock shine try Becca’s Ever-matte Priming Perfector, or if you want to disguise large pores we love Nars Pro-Prime Instant Line and Pore Perfector.

Understanding Different Foundation Types

The three most common types of foundations are powder, creams or balms and liquids. Deciding which of these suits you best depends on your needs and preferred method of application. Ariane Jaksch, Becca Cosmetics Education Manager explains, ‘liquid formulas can easily be layered for a bespoke look, powders are best suited for barely-there finishes and mid-day touch ups and creams tend to provide fuller coverage that’s ideal for on-the-go application due to their balmy texture.’

How To Apply Your Foundation

Foundation can either be applied with your fingers, a brush or a beauty sponge. Using your fingers brings the benefit of adding warmth to your foundation so it glides on smoothly, though make sure your hands are clean first so you don’t spread any bacteria. If you prefer to use a brush, choose flat topped, synthetic bristles to prevent product absorption and buff in using circular motions to disguise brush strokes. The exclusive new Space NK Brush no. 102 is well suited for easy blending and the short bristles speed up application. For sponge fans, Beautyblender’s Original provides streak free, uniform coverage. James Webster, Laura Mercier’s Training manager gave us some tips, ‘always dampen your Beautyblender before use, then with a bouncing motion dab the butt of the sponge over your face to blend, using the pointy tip for any hard to reach areas such as around the nose or under the eyes.’

What Level Of Coverage Should I Choose?

From lightweight tinted moisturisers and CC creams to highly-pigmented foundations, there is a sliding scale of coverage options available to achieve your desired finish. To even skin tone and brighten your complexion with minimal product an Illuminating Tinted Moisturiser like Laura Mercier’s works wonders. If you have redness or breakouts a medium coverage foundation like Hourglass’ Veil Fluid Makeup helps to disguise imperfections or for a totally flawless finish that can cover scars, pigmentation or rosacea try By Terry Cover-Expert Perfecting Fluid Foundation.

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