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Make Your Hair Colour Last

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From rich brown to honeyed white blonde and vibrant red, whatever your chosen shade, if you colour your hair you’ll know it requires some TLC to keep it looking its shiny and healthy best beyond your salon visits. Follow our easy hints and tips to help prevent fade and keep your hair looking glossy and brilliant for longer.

Practise Conscious Washing

Whether you’ve opted for a permanent new shade or a semi-permanent dye, the same principle applies – the more you wash the more likely you are to experience colour fade. After you’ve first dyed your hair, try and wait a couple of days before your first at-home wash, as this allows the colour to settle and won’t strip away the fresh dye. Check the ingredients list on the back of your favourite shampoo and conditioners too, as some cleansing agents can speed up the rate of fade. Choose a non-sulphate shampoo like Ouai’s Volume Shampoo or Malin + Goetz Gentle Hydrating Shampoo, as these gentler formulations are less stripping.

If you’re in the habit of a daily washing, take a break and try to wash more consciously. Ask yourself if it’s really needed or whether it has become an unconscious habit and consider if you could extend time between shampoos by a day or two to reap the benefits of longer-lasting colour. Keep a dry shampoo like IGK’s First Class Charcoal Detox Dry Shampoo handy to mop up excess oil and refresh your style between those washes.

Step Away From The Heat

When it comes to preserving colour there are two things to consider: heat styling and hot water. We’re all clued up on the damage heat styling can cause to both the hair follicle and with split ends and breakages, but did you know how this damage impacts the way your colour looks too? Any broken hair shaft, uneven cuticles or split ends caused by heat styling can stop hair looking sleek and shiny due to the rough surface of each strand, making your colour look less glossy. To help repair the damage and smooth broken bonds caused by colouring and heat, Olaplex have developed a targeted bond-healing system including a Bond Maintenance Shampoo and Conditioner.

The unique formula works by healing broken disulphide sulphur bonds in your hair, which helps to support the structure, health and appearance of each strand.  Try limiting heat styling when you can and make sure you always protect your hair with a styling mist like Living Proof’s Blowout or a lotion like Virtue’s Volumizing Primer to prevent unnecessary damage. Damage can also be caused by high water temperatures when washing, so turn the temperature down slightly to help maintain your colour. Rinsing hair in cool water after conditioning also helps to seal the cuticle and keeps your colour looking fresh.

Protect Against UV Rays

Much like with your skin, UV rays can negatively impact the condition and appearance of your hair and increase the speed with which colour fades. Thankfully, a growing consciousness about the full impact of UV on our hair has welcomed the arrival of a host of new products so it’s easy to put up a good defence.

Packed with powerful antioxidants, Ultrasun Daily UV Hair Protector helps to protect hair against salt water, chlorine and UV rays. Or try Bumble and bumble’s Invisible Oil UV Protective Finishing Spray, a lightweight and non-greasy spray that helps to hydrate and soften hair as well as defending against sun damage.

Treat Your Hair

A deep conditioning treatment applied once a week can make all the difference by adding shine and gloss to your colour. Applied for as little as a few minutes and for as long as overnight, intensively treating the hair allows the formula to penetrate the hair shaft and to smooth and condition each strand.

Choose a tailored mask to help reinvigorate your colour, like Oribe’s Masque for Beautiful Color, which is designed to enhance colour and shine and protect against oxidative stress thanks to the watermelon extract. Christophe Robin’s Colour Fixator Wheat Germ Mask includes a blend of honey extract and provitamin b5 to help repair and reinforce hair that has been damaged during the colouring process.

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