Have you ever wondered if the Space NK shoppers in the north are obsessed with the same makeup must-haves as those in the south? Or, if beauty lovers in Ireland are after the same foundation finish as those in Brighton? If you’re someone who gets a kick out of having a rummage through your friend’s makeup bag to see what she’s loving, then read on, as we take a look at what makes Space NK customers, all over the country, tick.
The Essential Makeup Must-have
In the last year in the UK and Ireland we’ve sold a total of half a million primers, concealers, tinted moisturisers, highlighters and setting powders. On closer inspection, if you peek in a Space NK customer’s makeup bag, you’ll almost certainly come across a concealer (last year, you bought 121,001 creamy coverups) making the humble cover-up the most popular makeup must-have across all of our stores.
The Bestselling Concealer
So, we know that you love a concealer, but which magic wand came out on top? Drum roll please… over a third of all those bought were Nars Radiant Creamy Concealer. If you’re wondering which shade of this blemish-banishing formulation proved most popular, it was Vanilla – except in London where the concealer shade of choice is the slightly warmer, Custard.
Achieving A Natural Makeup Finish
When it comes to coverage, it turns out that not all beauty lovers across the country are after the same thing. In general, Londoners prefer a lighter base, preferring buildable tinted moisturisers and BB creams here more than anywhere else. If you’re looking for a tinted moisturiser with light to medium, buildable effect, try another bestselling classic Laura Mercier Tinted Moisturizer Broad Spectrum SPF20, which imparts a natural, dewy finish with a gentle hint of colour.
How To Achieve A Full-Coverage Finish
In Brighton, our beauty lovers lean towards a more full-coverage finish. While foundation is key, with more than 18% off all customers there buying it regularly, they also like to layer their look starting with a primer and finishing with a setting powder. If you’re in the market for long-lasting, full coverage, create the perfect base for foundation with Cover FX Gripping Primer – a jelly textured primer that helps to smooth and firm the complexion while extending foundation and makeup wear.
How To Perfect Your Complexion
Out of everyone, our Irish customers are the most interested in achieving a totally flawless finish, with 41% of complexion customers in Ireland investing in a must-have loose setting powder. By Terry’s Hyaluronic Hydra Powder is a multi-purpose loose translucent powder made with hydrating hyaluronic acid to plump fine lines and wrinkles as well as smooth and perfect the complexion. Just dust on with the Space NK 101 Brush after you’ve applied your base.