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How To Buy Lipstick Online

How To Buy Lipstick Online

Freshly painted lips are an instant shortcut to looking put-together, and a slick of lipstick can brighten any complexion and help to lift your mood. Building a lipstick wardrobe with flattering colors and different textures means you have a go-to for every occasion, not to mention an instant pick-me-up in the car, at your desk and in every purse. But while it’s easy to fall in love with lipsticks when you’re shopping in store, the truth is, it can be harder to buy online when you don’t have the luxury of swatching and swiping. To avoid any mishaps and ensure you pick your perfect color every time, follow our guide to lipstick terminology, plus hints and tips on how to find your true lipstick love in just one click.

How To Do Your Color Research

Having a color in mind is the first step – a bold red? An edgy berry? Choose a color family to begin with, based on what you want your final look to be. For every day, a nude, pink, honey or peach shade will always give you a polished, pulled together look. Fashion-forward berry shades, orange toned reds and deep browns will up your street cred, while true reds make teeth look whiter, plus have a classic Hollywood glamour all of their own. If all else fails choose based on your gut feeling and pick a shade you’re really drawn to; you can’t go wrong with a shade you love.

Understanding Lipstick Textures

A lipstick’s finish is what brings it to life and gives it a personality and it’s also the most important thing to look out for when shopping online, even the same shade can look totally different in matte and gloss. Swot up on texture terminology below.


A super soft and creamy formula that’s ideal for dry lips, this finish is slightly shiny and creates the illusion of fuller lips.

Bonus, it’s currently very on trend. Try: Hourglass Femme Nude Lip Stylo available in six shades.

HOURGLASS Femme Nude Lip Stylo
BY TERRY Lip-Expert Matte


The way to go if you’re looking for vintage Hollywood glamour, the finish is deep, strong and with no reflection has a flat, cool-girl feel.

Bonus, the color stays true to the bullet. Try: New & exclusive By Terry Lip-Expert Matte available in 16 shades.


An ultra-light texture that leaves a whisper of see-through color on lips, it’s a hybrid of nourishing balm and traditional lipstick.

Bonus, you can swipe it on without a mirror. Try: Lipstick Queen Saint 10 Percent Pigment available in 12 shades.

LIPSTICK QUEEN Saint 10 Percent Pigment Lipstick
BY TERRY Lip-Expert Shine

Lip Gloss:

A rich, lightweight formula that stays wet on the lips for a constant glass-like shine. Out of the limelight for the last few years, lip gloss is suddenly back on the beauty radar.

Bonus, the high shine finish means instant glamour. Try: New & exclusive By Terry Lip-Expert Shine available in 16 shades.

Discover Proper Preparation

Reaching for a bright red matte lipstick like Kevyn Aucoin The Matte Lip Color in Eternal and whipping it on to the lips with no prep and no mirror is always going to end badly. Matte shades require more prep as they usually dry ultra-fast; they also last longer, so they’re worth applying properly. Satin and gloss are more forgiving of dry, unevenly textured lips and quick application because of their reflective properties but ensure proper preparation fist.

To start exfoliate lips to achieve an ultra-smooth surface that will allow lipstick to glide on. Try Ilia Beauty Balmy Nights Lip Exfoliator, which hydrates with shea butter and gently exfoliates with tiny granules of volcanic stone. Simply rub over lips and tissue off. Next apply a balm to seal in moisture and prevent your lipstick flaking off throughout the day; we like the classic Eve Lom Kiss Mix which sinks in quickly for lasting nourishment. Wait a minute or two for the balm to sink in so lipstick doesn’t slide right off and then…

How To Apply The Perfect Lasting Lip

Lip liner makes lips appear fuller and more defined, it’s essential for perfect lipstick application. Liner also helps to stop color bleeding onto to skin or feathering into fine lines, plus it anchors your lipstick too. To use, choose the shade of Hourglass Panoramic Long Wear Lip Liner that’s closest to your natural lip shade or the imperceptible Lipstick Queen Invisible Lip Liner and carefully outline lips before you apply lipstick, following your natural lip line.

Make sure the liner is not too sharp when you apply, a smooth, rounded tip gives a more natural finish. To really anchor down color you can fill in lips all over with the liner, which creates a powerful base for lipstick to adhere to.

Remember To Re-Apply

Even the most long-lasting lip formula will eventually give out and go patchy, smudge or disappear onto wine glasses and cutlery, so always keep a mirror and your lip shade to hand. Re-apply as and when needed.

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